Driving Demand in a Demanding Market: Webinar Archive
Originally Aired July 15 1 PM PST / 4 PM EST

Creating — and driving — demand in today’s market is all about having the best, real-time knowledge and using it effectively in a newly-networked world. The days of selling with a martini dinner and a golf game are all but over. Today’s clients want to know that you are not going to waste the one commodity that is diminishing even faster than their budget: time. How can you, as a salesperson, develop a creative new strategy that will work to your advantage in this changing market?

View this archived webcast on-demand to hear a panel of experts discuss the most effective ways of creating and driving demand.

Our panel of specialists discussed the answers to your questions:

• How can I, as a salesperson, create compelling content or an unassailable offer that will get me leads?
• How can I be more creative in the way that I approach a relationship with a buyer?
• How can I spend less time on paperwork and more on building relationships?
• Does this new sales environment offer any advantages for inside sales?
• How does one establish trust with these new tools and strategies? And is transparency the same as trust?
  

	Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm offering tools and strategies for improving business relationships, with a client list including RIM, Sage, Microsoft, Intuit, and Cisco. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary is also a past recipient of CRM Magazine's Most Influential Leader Award. Leary blogs at http://BrentLeary.com.
	Dave Brock is President and CEO of Partners In EXCELLENCE, a global consulting company focused on performance improvement in sales, marketing and business strategy. Partners In EXCELLENCE has trained over 100,000 sales professionals, globally, in how to outsell and outperform their competition. Dave is a trusted advisor to executives in the high technology, industrial products, and professional services, and has worked with the largest organizations in those sectors as well as start-ups.
	David Bonnette is Group Vice President of Oracle's North American CRM sales organization, overseeing Oracle’s market-leading CRM portfolio for North American commercial markets. He leads a team of nearly 150 people and has built his organization around industry, segment, and product specialization. In transforming the culture to emphasize Innovation, Collaboration, his team is acutely focused on developing communities that create sustainable, material value for Oracle’s customers.