Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales

Web 2.0 is a movement fostered by improvements in technology and greater adoption of the internet. Through collaborative tools such as social-networking sites, wikis, blogs and mash-ups, Web 2.0 lets us tap into a collective online wisdom that far surpasses what we could accomplish as individuals in the offline world.

Sales 2.0., a more recent term, is the adaptation of Web 2.0 concepts and technologies to improve and accelerate the sales process. It's a natural combination - Web 2.0 is less about technology than about relationships - and relationships, of course, are integral to sales success.

A new white paper by the Techdirt Insight Community, in conjunction with TheCustomerCollective.com and Oracle, describes how Sales 2.0 can:

  • Increase the circumference of the traditional sales funnel;
  • Shorten the time time it takes to get through the funnel; and
  • Increase conversions.

To receive a free copy of the white paper, just complete and submit the registration form on this page.

The Sales 2.0 phenomenon is in its earliest days, and you have an opportunity to be ahead of the pack. Get started by registering for the white paper now.

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