Does your brand have what it takes? Is it brave enough? Tough enough? Have the fortitude to go the distance? Because if your brand is not ready to run with the big dogs, it's better off staying on the porch where it's safe.

Sound like I'm picking a fight with your brand? I'm not, but you can rest assured someone will once you invite consumers to submit their ideas, words, videos, and images via a User-Generated Content (UGC) marketing progra...

For nearly the past 15 years, my career has been focused on helping marketers leverage data to better understand and more effectively market to customers on an individual level. In my early days in the industry, I worked primarily with marketing groups leveraging offline channels like catalogs and other forms of direct mail. In recent [...]

If you read this blog regularly, you know I'm a big fan of advergaming (or branded gaming, if you prefer.) The right game for the right audience can create enormous attention.

If you read that last sentence and thought, "Yeah--the 'right audience'--but my brand isn't for teen boys," then you haven't see the latest gaming demographics or followed what's new in gaming consoles. Games are skewing older, more female, and more social than ever.

A ne.....

In two days, two marketers responsible for spending a cumulative $9 billion last year lost their jobs, though nobody is talking about where all the money went. First, Procter & Gamble's Jim Stengel quit, followed by AT&T's Wendy Clark. Both...