Not to get too political, but can you really help it at the height of “Convention” season?  Four days every four years where one can gorge on pre-processed politics; the opportunity for cable news channels to elevate the profoundly mundane to almost insignificant, a dose of equal time for all with or without a viewpoint.

Looking at this year’s opening night of the Demographic, oops sorry, Democratic convention, we see that there are some g...

5 Tips To Creating An Effective Viral Video Marketing Campaign

This is a guest article written by Eric Guerin. Eric Guerin is CEO and Executive Producer for SmartMarket Movie, an online marketing video production company specializing in word-of-mouth / viral marketing videos ending with a call-to-action.

Viral marketing sounds like something you may be stuck in bed with for a few days maybe with a stuffy nose, and a fever...but it doesn't h...

• Aggregating diverse content and data to create new value.
• Providing a means for sharing and collaboration.
• Providing functionality where and in the way the consumer wishes.
• Cre...

Absolutely not, said Chris Penn when I spoke with him at the Affiliate Marketing Summit in Boston earlier this month.

"Every business is media, and you need to be participating in media, or be left out of the conversation."

Chris is the Chief Technology Officer of the Student Loan Network, as well as founder and producer of the Fina...

In the Q&A session of the webinar I gave yesterday, someone asked an interesting question: do people come to trust in rational ways? He didn’t mean “is it rational for people to trust the things they trust?” His question was about the ways in which we come to trust, not the choice we end up trusting.

The answer at first blush seems “clearly not.” After all, look at the success of con men, the concept of lo...

Not to get too political, but can you really help it at the height of “Convention” season?  Four days every four years where one can gorge on pre-processed politics; the opportunity for cable news channels to elevate the profoundly mundane to almost insignificant, a dose of equal time for all with or without a viewpoint.

Looking at this year’s opening night of the Demographic, oops sorry, Democratic convention, we see that there are some g...